scene from Harbinger
scene from Harbinger
l u z w o r k s
l u z w o r k s

Who's Who

luzwork's team are highly-trained, experienced and dedicated to the success of their investment partners.



Jonathan de la Luz has been in motion picture industry over 30 years as a writer-producer and production/ financial consultant working with various studios and independent production companies. Jonathan produced his first movie, the cult classic, MEET THE HOLLOWHEADS (aka LIFE ON THE EDGE) in 1989.  It was directed by legendary make-up special effects pioneer, Tom Berman (THE GOONIES). In 2000 Jonathan, as an entrepreneur created Azisa Pictures. This company made use of cutting-edge digital technologies to create high-quality independent films utilizing a host of varied locations. “The truth is,” says de la Luz,  “the whole world is our back-lot.” One of the results was THE HUNT, which Jonathan co-wrote the story and screenplay also co-produced.  Azisa Pictures first movie undertaking.  Released by Image Entertainment, it was directed by Fritz Kiersch (CHILDREN OF THE CORN) and Executive Produced by Gray Frederickson (Oscar winner for Best Picture, GODFATHER II) and business entrepreneur John Simonelli.


Jonathan also wrote the screenplay, produced and directed the follow-up production entitled AGENDA, which is a unique contemporary feature film noir murder-mystery-thriller.  Both films received several awards. In 2014, Mr. de la Luz also produced HARBINGER, a contemporary fairytale with first-time director Cody Duckworth who wrote the original screenplay. In 2014 luzworks reorganized it’s digital distribution company luzworksMEDIA to include the development and production of television content.


De la Luz is also a member of the British Academy of Film and Television Arts, Los Angeles, Austin Film Society, Austin Film Festival, National Association of Latino Independent Producers and member of the Board of Directors for Cine Las Americas International Film Festival.


Executive Producer


Jon Chon is seasoned investment and insurance industry professional with 25 years of experience handling complex transactions involving tax-advantaged investments for Fortune 1000 companies and high net worth individual. John has been a trusted advisor for large public and private companies with a track record of large investment transactions.


His past experience included in the development of several insurance products, Universal Life and Variable Universal Life policies with both domestic and international life carriers. Further, he has partnered in the development of innovative structured investments for offshore private placement VUL policies.


Because of Mr. Chon's familiarity with unique financial products he has also been an Executive-In-Charge of Production and Executive Producer for Azisa Pictures (formally co-founded by de la Luz) and helped engineer Luzworks position as a production financier. Both John and Jonathan have worked together for over 20 years.

Unit Production Manager-Producer


Amy Soto is no stranger to managing the daily "key" operations of  feature film and television productions.  Script breakdowns, budgeting, physical production management and financial supervision are Amy's strong suits.  Her work includes DIVINE ACCESS, HUMANS VERSUS ZOMBIES, CARRIED AWAY and COUP DE GRACE. She has also been the Production Manager for THE ASSOCIATION and FIGHTING WITH ANGER. Amy has also done stints as Production Coordinator on LOST IN THE SUN, HOOVEY, AND SCREAM OF THE BANSHEE.


Raised in East Texas, Amy has been a central figure in film production in Texas and Louisiana.



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